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Just in time for the holiday season of celebrations and boozing, Baron Spirits International launched Baron Tequila, the newest premium tequila to hit the US market and a bar near you.

Baron Tequila hails from Tequila, Jalisco, Mexico, made of 100% prime agave and triple distilled with no additives and is certified gluten-free, as well as kosher. This premium 100% pure platinum tequila is sure to give your taste buds a treat, whether mixed in a margarita or in shot form.

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The launch party was held at the new Butter Midtown on 45th Street. VIP guests sat at the booths and chatted away while noshing on passed appetizers and hor d’oeuvres for everyone to get a taste of the new restaurant.

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Most guests were hovered around the bar getting a taste of Baron Tequila in a pomegranate margarita or with pear nectar topped with champagne. An ice sculpture that did double-duty as an ice luge allowed for guests to try the tequila freshly chilled.

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DJ M.O.S. entertained the crowd all night long with a mix of energetic beats. Some few brave souls took to the dance floor, but most were focused on their drinks in hand.

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Baron’s Master Tequilier David Ruiz made the rounds in talking about Baron. “Whether you are making a luxury watch, a car or even a piece of clothing, the artisans in each category seek to use the very best of each component and never sacrifice quality for cost or volume. The same holds true for Baron.”

In addition to Butter Midtown, Baron Tequila will be available at high-end restaurants, such as Teqa in Murray Hill, and also at popular nightlife venues including 1OAK. Check out for updates on which of your local liquor retailers carry Baron; at a suggested retail price of $55.00, it’s sure to be a hit for your next house party.