It’s been a real scorcher in the city, no doubt making us all a bit more thirsty. As you keep hydrated with H20 start planning another way to quench your thirst — Seltzerland.

Cannonball Productions will bring their first nationally touring hard seltzer festival to Brooklyn Expo Center on August 7th with brands large and small including White Claw, Mike’s Hard Lemonade Seltzer, Vizzy, Playamar (Jose Cuervo Seltzer), Basic and Coors Seltzer will participate.

Having attended several events curated by Cannonball Productions, I can tell you first-hand it’s not to be missed. Originally due to come to town in May 2020, the pandemic thwarted the efforts and put the event on hold. But thanks to a lot of hard work and creative thinking, Cannonball Productions reimagined the event, bringing it to golf courses from coast-to-coast and now it will debut at the Brooklyn Expo Center (72 Noble St.) in Greenpoint.

“We created Seltzerland to give hard seltzer fans the opportunity to sample new flavors in the most fun way possible. With one-of-a-kind activations, brand new seltzer varieties and beautiful golf courses, Seltzerland is a can’t miss experience.” said Cannonball Productions CEO & Founder Kate Levenstien.

To ensure attendees get the most of the Seltzerland experience while feeling safe, there will be three sessions throughout Saturday with smaller groups than a traditional festival. The sessions include 11am-1:30pm, 2pm-5pm (VIP Session), and 5:30pm-8pm.

There are two ways to experience Seltzerland with General Admission and VIP tickets offered:

  • General Admission tickets begin at $42 and VIP tickets start at $62.
  • VIP ticket holders will get an extra 30 minutes of bubbles, a full-sized can of hard seltzer, a specialty cocktail, and a complimentary food dish.

Attendees will also indulge in additional mouthwatering munchies and tons of Seltzer swag while busting out the ‘gram for epic photoshoots.

– Lauren Wire

For tickets and more information, visit

Facebook: Instagram: @seltzer_land

Ticketing inquiries can be directed to