Feel The Pride


06/29/2019 - 06/30/2019
12:00 AM- 11:59 PM

568 Broadway
568 Broadway (at Prince St)
New York NY


For the month of June, NYC Pride welcomes WorldPride as it marks the 50th Anniversary of the Stonewall Uprising and a half century of LGBTQI+ liberation. To celebrate, The Ally Coalition has created a community-driven sound and light experience, featuring a soundscape by St. Vincent that is generated by user messages. The experience is powered by Microsoft AI technology and explores powerful feelings of hope, anger, joy, and determination.

Feel the Pride is an immersive experience that takes guests on a journey through the feelings behind Pride. First, users share what Pride means to them — either at the installation or on Twitter using #FeelThePride. Microsoft’s Sentiment Analysis then translates these messages into a generative sound and light experience. Sounds by St. Vincent and a colorful lighting display evolve based on the sentiment of each message, representing the global community’s feelings about Pride. Once guests have experienced the installation, they have the opportunity to take action through signing up online to volunteer, learn more, or donate through LGBTQI+ activist organization GLAAD.

Feel The Pride will run from June 15–30, located at 568 Broadway (at Prince St), New York. More information can be found at theallycoalition.org/pride.

Feel The Pride