TYPE OF EVENT
06/09/2018 - 06/10/2018
12:00 AM- 11:59 PM
711 12th Ave
New York NY
The Two-Day Interactive Festival of Diverse Experiences, Panels, and Indulgences to Empower and Delight Body, Mind, and Soul.
POPSUGAR Play/Ground is a breakthrough two-day festival that will provide experiences that are playful and grounding by finding the ultimate happy place with this one-of-a-kind interactive wonderland with programming and panel conversations featuring Play/Ground creative advisors Kate Hudson, Mindy Kaling, Yara Shahidi, and Gabby Bernstein.
Attendees will also be able to experience curated brand activations. Presenting partner, eyelove, will educate women about the importance of eye health. “With experiential marketing on the rise, our involvement provides an exciting opportunity to engage with consumers in a new way, while encouraging them to prioritize their eye health,” said Michelle Nguyen, Consumer Marketing Lead, Ophthalmics at Shire. Freeform, Disney’s young adult television television network, is also a presenting partner, and will have activations presenting their summer programming.