tumblr_nbghwkp9Vb1thflpzo1_1280G-Star RAW is the modern denim brand, a denim pioneer for over twenty years, G-Star has been . G-Star originated the concept of 3D denim and established a dedication to raw, untreated denim. The philosophy of G-Star has always been “Just the product.”

This New York Fashion Week the brand collaborated with Pharrell Williams on RAW for the Oceans, a collaborative project that takes plastic from the world’s oceans and transforms it into innovative denim and apparel.
What is Raw for the Oceans?

Here is a clip from Pharrell Williams’ speech:

A look inside:

For more information on the new collection and to shop please visit: rawfortheoceans.g-star.com




Images [via], [via], [via]