Think back to those carefree days on the beach, when salt or sand in your eyes were your only concern. General Idea’s creative director Bumsuk Choi takes us back to that spirit with his collection of youthful, energetic and beach-inspired menswear for his eighth consecutive year in the fashion world.



As if it was orchestrated on the beaches of the French Riviera, tangerine and turquoise hues dominated the New York Fashion Week runway for his Spring/Summer 2012 collection, entitled Garcons de la Plage. Opening with projected cinematic shore-scene clips, neutral color territory was rounded off with black-and-white, navy, and hunter green, while shorts hovered an inch above the knee and clunky colorful boat shoes beat the runway floors.



Choi fearlessly combined stripes and plaid in forms of slouchy cable-knit sweaters, vests, and double-breasted blazers as French-script patched motorcycle jackets paved way for the headline piece – a fabulous aquamarine raincoat topped off with a standing Peter Pan collar.



– Brittny

Click through the gallery below for even more looks!  Images via NY Mag.