Are you passionate and interested in the field of music management? Artist managers are also recognized as talent managers. Starting a music Management Company or career can result in huge rewards. A career in music management integrates marshaling with the right artist and resources. Connecting with the right game plan and executing at the right time leads to success.

Every musician needs a manager. Artist managers like Jordan Kurland play an imperative role in representing client’s interests. Music managers work closely with executives, teams, songwriters, producers, and collaborators. Artist managers get paid depending on their client and experience. Most of the music managers make approximately 15 to 20% of the client’s total income. Good artist managers’ should be friendly, independent, aggressive, and team player skills. Other skills that artist managers should have include;

  • Excellent communication and interpersonal skills
  • Public relation skills
  • Marketing and advertising skills
  • Negotiation skills
  • Leadership skills
  • Basic computer skills

Types of Music manager

Road manager: Music managers focus on handling all the logistics of a tour when the artist is on the road. The tour manager coordinates the details of the tour.

Business manager: The manager is in charge of handling artist income, expenses, and investments. They handle negotiations and business affairs of the band or artist.

Personal /music/band/talent managerProfessional Jordan Kurland manager facilitates the formulation and execution of artist plans about daily careers.

Ways to get the knowledge required to become an artist manager

Self-study/Books: You can opt to buy books on the topic of how to become a music manager. Lack of college funds, you can seek learning materials such as online blogs, articles, newsletters, and forum postings. Attending music business conferences and seminars enhances access to valuable information from connections.

Attending school programs: Conduct information search to identify institutions that offer management programs.

Apprentice/Intern: Interning at an artist Management Company gives you competency-based experience. Having a previous track record boasts the ability to start your own company and undertake tasks in music management. Working behind the scenes enhances the establishment of contacts with people within the music field.


Music business management career is demanding and sometimes under-appreciated. It is imperative to gain the required knowledge for becoming an artist manager. Today’s artist manager deal with;

  • Song licensing
  • Radio promotions
  • Merchandising brand partnerships
  • Recording an album
  • Sponsorships, going on tours
  • Creative financing
  • Marketing
  • Social media strategies
  • Press opportunities
  • Independent publicity