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Last week, PAPER Magazine, Target, and American Express returned for their second annual Super(Duper)Market! This year, the 3-day pop-up extraordinary food and shopping affair took place in Soho on Mulberry Street.

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Certainly not our every day grocery store experience! The pop-up store was open to the public over the weekend from Friday through Sunday, but not before throwing a VIP opening night event on Thursday.

Top tier fashion editors, artist, influencers and friends of PAPER enjoyed and artisanal goodies from food innovators from all over the country.

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Notables in attendance included: Anna Sui, Cynthia Rowley, David Byrne, Kim Hastreiter, Mickey Boardman, Sally Singer, Bill Cunningham, Elizabeth von Guttman, Fiona Byrne, Ladyfag, Bonnie Morrison, Jennifer Sample, Amanda Ross, Carlen Altman, Tom Jackson, Abi Benitez, Dee & Ricky Jackson, AndrewAndrew, and many more.


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Participating vendors:

EVENT SPONSORS: Target, American Express, Nicolas Feuillatte Champagne, Forever Young Wines, Perrier

BROOKLYN: Better Off Spread, Brooklyn Soda Works, Butter & Scotch, Cutie Pies, Dee & Ricky, Eatrepreneur Popcorn, Empire Mayonnaise, Fred’s Marshmallows, The Gefilteria, Jack’s Chedbred, La Esquina, La Newyorkina, Momofuku Milk Bar, Monsieur Singh Lassi, Morris Kitchen, Right Tasty, Salty Road, Sour Puss Pickles, Steve’s Authentic Key Lime Pies, The Jam Stand, The Splendid Spoon

DETROIT: Beaubien Fine Foods, Detroit Zen Center, Great Lakes Coffee, Industrial-Post, Rightfully Raw, Slow Jams Jam, The Brinery, The Malcolm Tradition, Thokku by JaynRoss


NEW ORLEANS: Clare Crespo’s Crocheted Oyster Bar, Imperial Woodpecker Sno-Balls

MANHATTAN: AndrewAndrew, Best Made Company, Breads Bakery, Cynthia Rowley CuRious Candy, HeartsChallenger, Crystal Ice Cream Truck, Kitchen Arts & Letters, Screaming Mimis, OAKLAND, Creative Growth Art Center


PORTLAND: Pok Pok Som, The Meadow

SAN FRANCISCO: Humphry Slocombe, Modern Appealing Clothing

SPRINGFIELD, MO: Askinosie Chocolate

SUSSEX COUNTY, NJ: Autumn & Hive

Photos by Rebecca Smeyne for PAPER